MIDDLETOWN, Calif. – Join the Middletown Area Merchants Association on Saturday, May 12, from 9 a.m. to noon as it hosts a “Social Media for Business” workshop at the Lake County Campus of Woodland Community College.

Social media and technology consultant, author and keynote speaker Kerry Rego will explore the possibilities and limitations of social media for business.

Rego is a lecturer at Sonoma State University, an adjunct faculty member of Santa Rosa Junior College, and has written books on social media strategy and reputation management.

“I want you to be an educated consumer, feeling confident, and walk out feeling more centered about your social media approach than when you arrived,” she said.

This workshop will cover topics from posting to scheduling, quirks of the systems, providing online customer service, handling negativity, crisis management, how to get around obstacles, editorial calendars, and how to minimize the amount of time spent and impact on a work day.

"Kerry is one of the most well researched social media experts that I know. Her ability to share insights, knowledge and practical application is unsurpassed,” said Sam Euston of Euston Productions in Lower Lake.

Spots may be reserved for $15 by using the link on the homepage of the Merchants Association, www.MiddletownAreaMerchants.com. Students with a current ID may attend for free but must also reserve a spot at the same link.

Questions may be directed to Beth Rudiger, MAMA president, at 707-326-1291.

A MAMA Certificate of Completion will be available after successful completion of a quiz following the workshop.

An optional Social Media Book and Workbook Starter Kit ($32) will be available for purchase from Kerry at the workshop.