LAKE COUNTY, Calif. – Effective March 18, Deanna Benzenberg will join Shannon Ridge Family of Wines as the southwest territory manager.

She will be responsible for Colorado, New Mexico and Arizona.

“We are thrilled that Deanna will be joining the Shannon Ridge family,” said Chris Baker, senior vice president, sales and marketing for Shannon Ridge Family of Wines. “Deanna has extensive understanding of the fine wine industry, and brings a wealth of knowledge and experience to the table.”

“After nearly 15 years in the wine industry, I couldn’t be more thrilled to join the Shannon Ridge Winery family,” said Benzenberg. “The Shannons have a great vision for the quality of wines, the appellation of Lake County, and sustainable practices in the vineyards. It will be exciting for me to represent them in three dynamic markets that have all been home for me at one point or another. I look forward to going back to my roots of wine estate building, and collaborating with a dynamic team in Shannon Ridge Winery and our distributor partners.”

Prior to joining Shannon Ridge, Benzenberg was the Colorado sales manager at Treasury Wine Estates (Fosters Wine Estates), managing several district managers and more than 25 winery brands.

She also worked as district sales manager, Arizona and New Mexico, for Icon Estates (Constellation), where she managed 13 premier wineries from around the world.

Benzenberg will be based out of Denver, Colo.