BERKELEY, Calif. – Matt Terwilliger has been named Chief Revenue Officer of the Cal Alumni Association (CAA), UC Berkeley’s alumni association.

Terwilliger joined CAA in 2013 to lead business development efforts. As senior director of business development and strategic partnerships, he increased revenue by more than 30 percent per year, substantially increasing support to CAA’s wide array of programs and services for Cal alumni.

Through the establishment of new partnerships, such as Peet’s Coffee & Tea, Sungevity (a solar provider), and Nationwide Insurance, as well the renewal of existing relationships with a variety of other local and national organizations, Terwilliger has successfully broadened CAA’s affinity partner portfolio.

In his new position as chief revenue officer, he will oversee the majority of CAA’s revenue-generating departments, including Business Development, Cal Discoveries Travel, Alumni House Rentals and Membership.

“I can think of no one more deserving of this position than Matt Terwilliger,” said CAA Executive Director Jefferson Coombs, ’89. “Matt has worked tirelessly to advance the interests of our organization and those of the University. We are excited to see what Matt will achieve in this new role.”

Terwilliger received a B.S. in marketing in from Florida State University’s College of Business in 1997 and an M.S. in education there in 1999, but has since long been a part of the Cal family.

He spent more than a decade in Cal Athletics, where he ultimately served as an associate athletic director, overseeing the marketing, ticket sales, and brand management teams. Moreover, he maintained oversight of many Cal Athletics department business partnerships such as IMG College, Collegiate Licensing Company, and Gameday Merchandising.

During his time at Athletics, the department experienced tremendous revenue growth and won several national awards.

Terwilliger also sits on the Board of Directors of Visit Berkeley, the marketing organization for the city of Berkeley.

Founded in 1872 the Cal Alumni Association represents the entire UC Berkeley alumni community. CAA is a self-funded, non-profit organization which exists to serve and support the University of California, Berkeley through an array of programs and services, including scholarships, legislative advocacy, and the award-winning California magazine.