International “#SauvBlanc Day” is coming this Friday, May 16.

It is an event that seeks to engage the wine industry and enthusiasts in sharing their affinity for the varietal.

Summertime in a Glass, an organization dedicated to promoting the grape through education, events and advocacy, is co-sponsoring the day-long happening.

Individuals and wine industry businesses are encouraged to use the hashtag “#SauvBlanc” on social media platforms in order to interact from wherever they are. Tasting events in various locations are also taking place on Friday.

The event was started by St. Supéry Estate Vineyards & Winery as a way to engage a wide-ranging audience interested in Sauvignon Blanc.

The winery continues to sponsor and champion the event and has worked to expand its scope considerably.

“We first hatched the plan for #SauvBlanc Day five years ago and have been celebrating every year since. We love this varietal and find that our social media followers do too. #SauvBlanc Day is a fantastic way for us to connect with an entire online community of people, including both fans of the winery and our trade partners across the globe. It has been so much fun to see the event grow every year and to watch the conversation truly span the entire world,” said Emma Swain, chief executive officer of St. Supéry Estate Vineyards & Winery.

With the addition of Summertime in a Glass as well as the New Zealand Winegrowers, also a co-sponsor, #SauvBlanc Day’s reach has grown significantly.

In addition to the social media campaign, several tasting events are taking place in various cities including San Francisco, Toronto, Hong Kong, and London.

Wineries and others in the industry are also being encouraged to put on their own local activities that promote Sauvignon Blanc to their audiences.

“The idea of #SauvBlanc Day is to connect fans of the grape everywhere,” said Bryan Dias, Executive Director of Summertime in a Glass. “That can mean enjoying a special flight at a winery or joining the social media conversation online by sharing thoughts and ideas about Sauvignon Blanc.”

For those interested in participating online, here are some ways to go about it. Tag posts on Twitter, Facebook, Instagram, and Pinterest with “#SauvBlanc.” The hashtag can also be searched and followed on those platforms as way to see what others are saying.

People are encouraged to share food pairing ideas, photos relevant to the varietal, favorite memories, and more.

Purchasing and enjoying a bottle or two of Sauvignon Blanc and posting photos of the experience, thoughts, and tasting notes is another great way to get involved.

For those in the industry, such as wineries, utilizing the hashtag on social media platforms is an excellent way to expose brands. Offering special tastings, promotions, or vineyard tours on-site is another way to get involved. Engaging guests to participate while they are in the tasting room is also an easy and fun way to get the conversation going at a place of business.

For more information visit www.SauvBlanc.org .