KELSEYVILLE, Calif. – The Lake County Winegrape Commission (LCWC) is preparing for the third seminar in its series titled “Momentum!”

The final presentation in the three-seminar series is scheduled for Thursday, Feb. 20, 1 to 4:30 p.m. at the Soper-Reese Community Theatre, 275 S. Main St., Lakeport.

With keynote presenters Andy Beckstoffer, owner/chair of Beckstoffer Vineyards, and Carol Kingery Ritter of Dickenson, Peatman & Fogarty, the seminar is designed to provide information about cultivating business relationships and successful grower-buyer relations, sales and contracts.

The seminar series has provided valuable information about the Lake County and North Coast wine industry, says Debra Sommerfield, president of the commission.

The second seminar, in January, focused on the market demand for Lake County winegrapes and wine.

Dan Aguilar, managing director of Silicon Valley Bank’s Wine Division, and Christian Miller, proprietor of Full Glass Research and research director of Wine Opinions, gave insightful presentations, Sommerfield said.

“We anticipate excellent talks from Andy Beckstoffer and Carol Kingery Ritter that will lead to important discussions among our winegrape growers, buyers, winemakers and interested individuals,” Sommerfield added.

The seminar also will include an insightful panel discussion with buyers from around the North Coast winemakers, followed by a social mixer with light hors d’oeuvres and Lake County wines, said Sommerfield.

Space is limited and advance registration is strongly encouraged. Seminar cost is $20. To register, go online to www.lakecountywinegrape.org/momentum .

Individuals who register with a colleague may do so for half-price; to take advantage of the discount, individuals must register together and enter the promotion code BringaColleague.

Presented by the Lake County Winegrape Commission with funding from a United States Department of Agriculture specialty crop grant and support from the Lake County Winery Association, the three-part seminar series is designed for Lake County’s grape growers, winery owners, winemakers, tasting room managers, and marketing/hospitality directors.

In November, the Commission welcomed approximately 60 Lake County winegrape growers, winemakers, winery personnel and wine industry representatives to the first of its “Momentum!” seminar series.

For questions about the Momentum! series, contact the Lake County Winegrape Commission at 707-279-2633.

The Lake County Winegrape Commission is a marketing order established in 1991 to promote the region’s premium winegrapes and to assist winegrape growers through marketing, research, and educational programs.

For further information about the Lake County Winegrape Commission, call 707-279-2633, or visit www.lakecountywinegrape.org .