Saturday, 30 September 2023

Technological innovation on the rise in Middletown

MIDDLETOWN – Technological innovation is on the rise in Middletown and hopefully throughout Lake County.

For months, the Economic Development Committee for the Middletown Area Town Hall has been discussing ways to possibly move the community forward.

Last year, Althea Garner, a native of South Africa who recently had become an American citizen, donated a Ryze Business Network to the town. The purpose of the network was not only to better connect the merchants in the town to one another, but to interested parties around the world. The network is free for anyone to join. Just visit and sign up.

Ever since Althea Garner visited Middletown back in 2005 and conducted a business networking seminar for the Middletown Merchants at the Calpine Visitor Center the weekend of Middletown Days, people around the world on her Ryze network have been talking about Middletown.

In fact, when Langtry Estates and Tri Counties Bank teamed up to host a business mixer at Langty's Wine Tasting Room last August, three Ryzers – Scott Allen (a best-selling author in Texas), Kathleen Smart (a talkshow host in Atlanta) and John Stepen Veitch (an international business consultant in New Zealand) – requested to be virtual guests via The Internet at the mixer.

This past Christmas, Ryzers once again came forward and sent Middletown "Merry Christmas wishes" in the form of audio clips. You can hear those clips by visiting

In September of last year, three high profile individuals came to Middletown for a very special Middletown Merchants Mixer held at the local high school. Joel A. Moss, supervisory special agent for the FBI, John Schumann, senior worldwide evangelist for Adobe Systems and Kevin Comora, president of Vizicast Multimedia, all gave enlightening presentations to help move Middletown forward. Admittedly, it was the digital signage presentation by Comora that garnered the greatest amount of interest.

And, that is why Comora is scheduled to return to Middletown and meet with Lake County Administrator Kelly Cox at the Feb. 21st meeting of MATH. Digital signage may indeed be a major component to the economic revitalization of not just Middletown, but all of Lake County. Not only can it help encourage traffic to "stop and shop" in Middletown, it can transform Lake County's own media press kits. With digital signage software the press kits can include a dynamic, professional-quality video DVD. That should put an exciting face on the county to the world.

More effective use of the Internet is another major component which may help Middletown. The WiFi Company of Denver is currently promoting the use of FREE WiFi hot spots in Lake County – complete with an advertising splash page. The Greenview Restaurant may be among the first in the county to take advantage of this wonderful resourse.

There are already two free WiFi locations in Middletown – Store 24 Express and Joan's Java. Will more be coming? Free WiFi allows people on-the-go to use mobile wireless devices to check email, make FREE VOIP phone calls and surf the Web. Since the Greenview Restaurant already includes HDTV's connected to cable, the possibility for Wifi conferences with people around the world for business and educational purposes exists. For more about this wifi/splash page innovation, visit

For several years, Ernesto Sirolli, who runs the world-famous Sirolli Institute, has been a big fan of a free phone service via the Internet called Skype. This service allows people not only to talk with folks around the world for free, but to text chat, conference call, and send files of any size. With Skype, you can even video conference. Skype greatly reduces Sirolli's costs in running his institute. No wonder his affiliates around the world eagerly embrace it ... with one exception – Sirolli affiliate Mount Konocti Facilitation. But, that too should be changing as Kenny Parlet, who was recently elected president of the Lakeport Regional Chamber of Commerce, has become an avid Skype fan.

Last year, the Hidden Valley Community Church held two Internet training seminars. The church is actually a state-of-art multimedia conference facility. The church pastor, Rev. Walt Trumbo, is a big fan of technological innovation. The two church seminars showed audiences how the Internet can be harnessed by local businesses to promote products and services - not just to people locally, but to folks around the world as well. Jott was just one of many FREE tools demonstrated at the seminars.

Thanks to Jott, it is actually possible to use any phone to send email and voice mail at the same time to a large list of people via a single toll-free call. Jott is a great productive tool for people involved in sales or community services. Make no mistake, The Internet, if used properly, can enhance the life of small business rather than reduce it. Middletown can certainly use the help as three local business closed their doors within a two-week period just last month. If you would like to see Hidden Valley Community Church offer more Internet training seminars, please call 707-709-8605 and voice your interest.

Melody Campbell, a resident of Salem, Ore., is well-known on the Ryze Business Network as the "Small Business Guru." She has decided to team up with a local resident of Hidden Valley Lake to produce an online talk show on The show is called, "The Small Business Guru and The Gadget Guy." The show will focus on strategies and tools available to small businesses to help them succeed. The show can be accessed with only a phone or only a computer that is connected to the Internet. However, the best way is to proceed is to use the computer with a speaker phone that uses Skype.

Campbell's program will likely be using a Skype-certified product called, "Yugma." This is a desktop sharing software that allows your computer screen to be controlled so that while listening to the talk show you can actually view a slide show or even a video. In fact, the president of Yugma, Karel Lukas, is scheduled to be a guest on the program, February 20th at 9 p.m. For more about "The Small Business Guru and The Gadget Guy," visit

When The Foundation Center comes to Lake County on March 3 for its "Grantseeking Basics" presentation at the Greenview Restaurant in Hidden Valley Lake at 7 p.m., Scott Ullman will be teaching the crowd via a slide show presentation. He is bringing all the tools to make that happen with him – laptop, screen and projector. For more information about the presentation, visit

Hopefully, the day will soon come when Middletown will have all the technology tools it needs and know how to use them.


Upcoming Calendar

09.30.2023 9:00 am - 5:00 pm
Kelseyville Pear Festival
09.30.2023 10:00 am - 1:00 pm
Farmers' Market at the Mercantile
10.01.2023 1:00 pm - 5:00 pm
Ron Green Memorial Benefit Concert
10.05.2023 7:30 am - 8:30 am
Rotary Club of Middletown
Middletown Art Center
10.06.2023 7:00 pm - 9:30 pm
David Arkenstone & Friends in concert
10.07.2023 9:00 am - 11:00 am
Sponsoring Survivorship Breast Cancer Run & Walk
10.07.2023 10:00 am - 1:00 pm
Farmers' Market at the Mercantile
Columbus Day
10.12.2023 7:30 am - 8:30 am
Rotary Club of Middletown
Middletown Art Center

Mini Calendar



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