LAKE COUNTY, Calif. — The Lake County Land Trust has hired Amanda Martin as its new executive director.

“We are very excited to welcome Amanda as our new executive director,” said Land Trust President Val Nixon, “and look forward to having new energy and input from someone who truly loves Lake County, and has the desire and organizational skills to make a difference.”

Martin was born and raised in Lake County and has a lifelong connection to many special natural areas here, including a number that the Lake County Land Trust either owns or manages.

“The crucial work of the Land Trust in preserving the remarkable natural wealth and fragile beauty of Lake County for all its inhabitants, is not yet as widely recognized in the County as it should be,” she says. “I know the value of the Land Trust’s work first hand, and am thrilled to be working with its board and partners to help expand the impact of their deep expertise and commitment to the environmental health of our lovely home.”

Martin’s connections to both the local business community and the arts community are substantial.

She is a member of the board of directors for the Lake County Chamber of Commerce, where she conceived and implemented its successful Year of the Youth 2021 pilot mentorship program.

Martin is also president of the Middletown Art Center Board of Directors, and spearheaded the Center’s partnerships and broader repositioning as the MAC For Lake County.

She is a member of the Socio-economic Subcommittee for the Blue Ribbon Committee for the Rehabilitation of Clear Lake, a former board member of the Middletown Area Merchants Association and is a Certified Tourism Ambassador, and was event coordinator of the New Paradigm College in Lucerne.

A graduate of Middletown High School, Martin graduated from California State University, Chico with a bachelor’s degree in communication design.

She makes her home on Cobb, and has her own business, Manda CoVentures, a consulting practice focusing on strategic and tactical marketing, event curation and grant writing. She loves to hike, garden, write and travel.

The Land Trust looks forward to working with Martin to move the Lake County Land Trust forward in accomplishing its mission of protecting and sustaining the beautiful and special place that is Lake County.